EMC's 60,000 global employees needed a better way to sync and share content ranging from presentations and spreadsheets to contracts and marketing videos. To meet these needs, EMC IT wanted to provide a sync-and-share service with enterprise-grade security and manageability. "We knew that our service had to be as inviting to use as consumer-grade services, or else nobody would use it," says Gaurav Verma, Head of Customer Success for Syncplicity.