2022 Press Releases

January 11, 2022

Bigtincan Launches Bigtincan for Salesforce on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

Bigtincan®, a global pioneer in sales enablement automation, announced the general availability of Bigtincan for Salesforce on the Salesforce AppExchange, allowing clients to intelligently serve up enablement tools and insights within the CRM. Bigtincan's data science strategy uses a powerful recommendation engine to give relevant material and training within Salesforce, allowing their customers to deliver tailored purchase experiences quickly.

Integrated directly with Salesforce, Bigtincan for Salesforce is currently available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PFVBcEAP.
Bigtincan for Salesforce
Bigtincan's comprehensive enablement solution addresses the needs of sellers, managers, marketers and administrators. Sellers can quickly find the most relevant content for their opportunities, share it with their prospects, and track engagement without leaving Salesforce. Managers can deliver bite-sized training just-in-time, based on opportunity characteristics from Salesforce, where their reps spend most of their time. Marketers want to know which content is most effective to optimise resources on popular topics and formats and identify content gaps across various opportunity characteristics. The Bigtincan for Salesforce solution allows marketers to validate the value of their work in supporting sales success.

Bigtincan for Salesforce includes one of the world's most powerful recommendation engines to help administrators ensure that the right content is delivered to the right user at the right time without having to spend hours, days, or weeks setting up and maintaining a traditional tag-based recommender. The Bigtincan for Salesforce recommender constantly updates and refines how material is recommended to users by using advanced data science methodologies.

"The new Bigtincan for Salesforce solution uses AI to recommend content and training, taking the guesswork out of your sales team's success," said Debra Cancro, SVP of Bigtincan's Data Products Group. "The system learns about the way our customer's companies and products are set up—delivering a solution that is truly unique to each customer's business." The solution is administrator-friendly, allowing a non-technical person who understands how the business engages with customers and prospects to easily set the system up and integrate source content repositories.

"Bigtincan for Salesforce is a real game-changer for administrators, managers, marketers, sellers, and ultimately our customer's customers," said Rusty Bishop, CMO of Bigtincan. "With the ease of deployment for administrators, productivity and performance increases for sellers, insights into training and content effectiveness for managers and marketers, and customer engagement notifications, companies can be confident their teams are buyer-ready and can deliver a personalised, first-class buying experience."

With the new Bigtincan for Salesforce solution, sellers can reach out to the most engaged prospects right now. Sellers are notified instantaneously when and how buyers responded with published material, thanks to detailed engagement metrics served up from within Salesforce, which eliminates the guesswork involved in selecting when to follow up.

"Bigtincan for Salesforce is a welcome addition to AppExchange, as they power digital transformation for customers by enhancing seller performance," said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs. Bigtincan is committed to helping Salesforce users bring to life the buying experience of the future for their customers."